College Admissions Videos – Crafting a Compelling Story

1. Be Authentic: Show Who You Really Are

Colleges are looking for students who are genuine and unique. Your video should reflect your true self, not an idealized version. Show your personality, quirks, and passions.

Tip: Focus on your journey or an experience that shaped you. Whether it’s an activity, hobby, or moment of personal growth, make sure it feels real and personal. Avoid scripted or overly polished videos that lack authenticity.

2. Tell a Story, Not a Resume

Instead of listing achievements, tell a story that highlights your character, interests, or growth. Admissions officers read dozens of applications—give them something memorable to latch onto. A strong narrative will help them connect with you on a deeper level.

Tip: Start with a specific moment or challenge that led to personal growth or a key insight. Then, show how that moment shaped your current perspective or future goals. For example, instead of just saying “I’m passionate about math,” tell a brief story of a math problem that challenged you and how it deepened your love for the subject.

3. Keep it Focused: Clarity Over Complexity

In a short video, you don’t have time for a lengthy monologue. Stick to one central idea and develop it clearly. A focused video is easier for the admissions committee to remember and understand.

Tip: Choose one theme for your video—whether it’s your passion for a subject, an important lesson you learned, or a personal achievement. Make sure every detail in your video connects to that theme. Aim for clarity, not complexity.

4. Engage Emotionally: Show, Don’t Just Tell

Great college videos often make the viewer feel something—whether it’s laughter, inspiration, or empathy. Show emotion through your body language, tone, and facial expressions.

Tip: Think about how you want the admissions officers to feel after watching your video. Maybe you want them to feel inspired by your perseverance or moved by your dedication. Let your passion and emotions come through naturally, whether it’s through storytelling or showcasing a project.

5. Demonstrate Your Fit: Why This College?

Your video should also reflect why you’re a good fit for the college. This doesn’t mean listing all the reasons you want to go to a school, but rather showing how your interests and values align with the college’s community.

Tip: If you’re applying to a program or school with a unique approach to learning or community, weave that into your story. For example, if you’re passionate about social change and the college you’re applying to has strong social justice programs, explain how your background and goals make you a perfect fit for their community.

6. Keep It Simple: Technical Quality Over Excess

While your video doesn’t need to be high-budget, make sure the basics are covered: good lighting, clear audio, and a stable camera. Poor production values can distract from your message.

Tip: Use a well-lit space with minimal background noise. If you’re filming with your phone, avoid shaky camera work and make sure the sound is clear. You don’t need fancy editing—just ensure the video feels polished and easy to follow.

7. Be Yourself (Not Someone Else)

It’s tempting to watch videos from other applicants and try to copy their style, but admissions officers can spot inauthenticity from a mile away. Stay true to your voice and your personality.

Tip: Instead of trying to be something you’re not, focus on showcasing your unique perspective. If you’re funny, let that humor shine. If you’re serious, don’t try to be overly casual. The best videos reflect the person behind the application.

8. Keep It Short: Less Is More

Your video doesn’t need to be longer than 1-2 minutes. Admissions officers are busy, and a concise video will have more impact than a lengthy one. Keep it focused, engaging, and impactful.

Tip: Practice your video a few times and edit down any unnecessary content. Cut out anything that doesn’t directly support your main message.

Final Thoughts

Remember, your college video is a chance to show who you are beyond the paper application. By focusing on authenticity, clarity, and emotional engagement, you can create a video that leaves a lasting impression. Tell your story with confidence, show your passion, and most importantly—be yourself!